Stop Preaching & Start Communicating
Tony Gentilucci

5.5x8.5 - 216 Pages

 Communication Principles Preachers Can Learn from Television

Statistics show that the average person watches almost 5 hours of television per day – that’s more than 1,700 hours a year. It’s obvious from these statistics that television is doing something right, for people to be tuned in for that amount of time. Stop Preaching and Start Communicating has nothing to do with television’s content. Instead, it has everything to do with examining television as an effective communications medium, and how oral communicators can learn from it. In this book you will learn:

- how to define and get to know your target audience
- how to begin and end a message that gets attention and leaves them breathless
- how to communicate without notes
- how to communicate just one memorable big idea
- how to communicate to transform, rather than to simply inform

I think I’ve seen or read just about every book written on the topic of preaching. But Stop Preaching and Start Communicating is in a category by itself. Tony’s approach is fresh and engaging. Best of all, it is extremely helpful. Writing about “talking” is a bit like writing about riding a bicycle. There are some practical limits. But Tony stretches those limits and goes right to the heart of what it means to be an effective communicator in the twenty-first century.
Andy Stanley – Senior Pastor, North Point Community Church

When we do something as important as presenting God’s word, we search for things that help us do it better. Tony’s book teaches us how to communicate effectively by communicating effectively. Stop Preaching and Start Communicating really does help us “do it better.”
Sid Buzzell – Dean, School of Theology, Colorado Christian University

In our instant messaging and video saturated world, communicating and not preaching is paradoxically more important than ever before when sharing God’s Word with today’s world. If you want to become a more effective communicator to effectively speak to today’s audiences – read Tony’s book.
Van Mylar – Former Senior Vice President, FamilyNet Television & Radio Network

Tony Gentilucci has been working in radio and television since 1984. He is a radio and television arts graduate from Ryerson University in Toronto, Ontario, Canada. He has an M.Div. from Tyndale Seminary in Toronto, and a D.Min. from Gordon-Conwell Theological Seminary in Boston, Massachusetts.